ICGB   70-246  , 220-801   N10-006   70-461   VCP550   642-999   CISM   200-125  , CISM   70-177  , 200-120   300-320   1Z0-144   JK0-022   300-209   200-355   NSE4   1Y0-201   300-206  , 2V0-620   70-412   MB2-707   300-208  , 1Z0-060   PEGACPBA71V1   LX0-103   000-105   300-209   000-080   1Y0-201   642-732   70-177   70-410   74-678   101-400   MB2-707   MB5-705   500-260   1Z0-051   700-501   MB2-704   70-412  , 70-177   300-209   070-461   2V0-621D   3002   200-125  , CISM   70-410   810-403   220-901   300-115   350-018   000-104   1Z0-803   OG0-091   M70-101  , 200-355   74-678   70-461   210-065  , 2V0-621   200-125  , CAP  , CAS-002   200-310   N10-006   100-101   70-483   MB6-703  , CISSP   1z0-808   300-115   000-089  , 070-461   70-980   70-412   642-732   CAS-002   70-463   350-018   220-801   M70-101   CCA-500   70-461  , MB6-703   102-400   HP0-S42   102-400   74-678   640-911   210-260   SY0-401   350-080   70-243   70-980  ,

Episode 60, with guests Howard Wolfson, Gordon Johndroe and Joshua Green (and guest co-host Kevin Sullvian)

Howard Wolfson, Gordon Johndroe and Joshua Green are our guests this week.
Show produced by Katherine Caperton.
Original Air Date: June 16, 2012 on SiriusXM Satellite Radio “POTUS” Channel 124.
Polioptics airs regularly on POTUS on Saturdays at 6:00 am, 12 noon and 6:00 pm.
Follow us on Twitter @Polioptics Listen to the show by clicking on the bar above.
Show also available for download on Apple iTunes by clicking here.

Now here’s a Bloomberg Businessweek cover design you don’t see everyday. They must be selling something.

You could say this week’s show is about all about sales.

Our first guest, New York City Deputy Mayor Howard Wolfson, joined us by phone from “the bullpen,” the open-space offices located on the second floor of City Hall – to talk about selling Mayor Bloomberg’s vision of a healthier, XL soda-free New York. He detailed the “tick tock” of the decision to market the proposal, from it’s infancy of an idea in at the New York City Health Department to the current polling which runs about 50/50, a constituency split on the proposal. Wolfson also weighs the difference between the media in New York and Washington and his days as the highest-ranking Democratic strategist ever to serve as a Fox News Channel contributor.

NYC’s Howard Wolfson

Wolfson served as co-chief strategist and communications chief for Hillary Clinton’s 2008 Presidential bid, was an insightful and entertaining guest. He was one of the first guests to join Josh King and Adam Belmar over a year ago back on Episode 9 and he was kind enough to join us again 51 episodes later on the 60th installment of Polioptics. I had never met Howard, but am a big fan of his Twitter feed that mixes city politics, soccer, fantasy baseball, music and his other eclectic tastes. Talking to him, he was nothing like nothing like New York magazine’s description from a few years ago that he  “looks like guy most likely to head-butt you in a bar fight.”

I am pretty sure my former White House colleague Gordon Johndroe, our second guest, has never been in a bar fight. But the former Deputy Press Secretary under President George W. Bush always knew when to sell reporters on national security policy and when to keep quiet.  With the Justice Department looking into alleged leaks of classified information to the media, Johndroe offered his views on leaks – authorized and otherwise – and the fine line journalists must walk when deciding to go public with classified information.  He also remembered the personal guidance he got from a White House reporter after briefing for the first time and discussed the polioptics of Presidential visits with foreign leaders.

Gordon Johndroe, message salesman of the Bush Administration

And for the finale of Episode 60 we went to Bloomberg Businessweek national correspondent Joshua Green, whose cover story this week, “Obama’s CEO:  Jim Messina Has a President to Sell,”is a must read for anyone interested in communications or politics.  Green “geeked out” with Josh and me when discussing the “snowflake model” of organizing information and the way the campaign’s use of digital, mobile and social media channels is revolutionizing campaign communications and making the candidate less dependent on traditional media.  It also doesn’t hurt when your adviser on storytelling is Stephen Spielberg.

Joshua Green of Bloomberg Businessweek — decipherer of Team Obama’s Tech Strategy

And a hearty thanks to Josh King for once again inviting me to be his guest wingman on Polioptics.


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